п»їQ. Distribution funnel creates time, place, control utility channels are designed for reach, increasing sales & taking. Define targeted market examine the ITC Choupal Sagar, DSCL Hariyali Kisaan Baazar, Godrej Aadhar and STRUKTUR Kisaan Sansar with respect to merchandise and services offerings, consumer profile and expansions and tie up pertaining to effective syndication. Ans.
DCM Shriram Consolidated Limited (DSCL) Hariyali Kisaan Mercado Hariyali Kisaan Bazaar is usually a revolutionary micro level hard work, and that is making a far reaching useful impact throughout taking a qualitative transform and also revolutionizing this farming sector in India. It is additionally an illustration of this just how correctly that means corporates can showcase the particular advancement regarding culture by building sustainable business models. DCM Shriram Combined Ltd (DSCL) capitalizing its above 35 a long period regarding experience inside the agro-input and also primary give knowledge in Indigenous Indian farmers, will be making a chain relating to centers directed at delivering end to finish ground level assist to the Native American indian farmer and in addition and therefore increasing his profitability and also productivity. " HariyaliвЂќ means " GreeneryвЂќ in Hindi signifying " Prosperity in AgricultureвЂќ. " Kisaan BazaarвЂќ means " Farmer's marketplaceвЂќ. DCM Shriram Consolidated Ltd. (DSCL), a respected diversified American indian corporate home with more than 3 decades of knowledge in the agri-input markets & first-hand knowledge of Indian farmers, has started an innovative business called DCM Hariyali Kisaan Bazaar. The style was made its debut in 2002 in Rajasthan, Uttar Pradesh, Haryana, Punjab and Uttaranchal This aims at building a positive effect throughout taking some sort of qualitative modify as well as revolutionising the actual farming sector. The large-format HKB sites collection between 12, 000 as well as 15, 500 square feet selection, as you maneuver the smaller structure is the real 3, 000-6, 000 square feet range. At this time DSCL features a final volume of 302 stores throughout almost 8 expresses viz--U. P, Rajasthan, Punjab, Harayana, Chattisgarh, Maharashtra, MP and A. P Benefits for the Farmers: --
Relevant Agri TechnologyВ: В В В В
Provide customized solutions to maqui berry farmers.
Hand-holding farmers through rendering of new technology Serve as a bridge among farmers & universities.
Agri-Inputs: В В В В В
Offer a complete array of good quality advices,
Market Linkages: В В В В В
Access to fresh markets/ potential buyers for farmers produce
Present complete medical facility towards the farmers.
Warehousing & Product exchanges: В В В В В
Rendering farmers with quality storage facilities & access to asset exchanges
Household Products: В В В
Supplies a range of high quality household items for the farmer's family.
Usage of credit, insurance & bank services.
For eg. HDFC Bank, DCM Shriram place to offer country banking providers HariyaliKissan Bazaar will offer regular banking services such as a family savings facility and loans to its clients, mostly maqui berry farmers, through the 128 stores ICICI Prudential Life Insurance, the largest private existence insurer in India, provides announced a ideal distribution tie-up with Hariyali Kisaan Bazaar, the rural business arm of DCM Shriram Consolidated Limited (DSCL). Being a partner, Hariyali Kisaan Bazaar can now deliver ICICI Prudential's protection, wealth creation, retirement living solutions and health insurance products to consumers across the its growing number of rural business hubs in the area. В
Additional Products and Services:
Fuels, FMCG, Consumer Goods and Durables, Apparels etc . for example , Motorola has an connections with the Kisaan Bazaars for sales and distribution of its devices. В· Two sorts of Hariyali outlets had been designed:
Large hariyali centre spread over 10, 000-15, 000 sq . foot. company owned or operated small format hariyali stores/outlets spread over 3000-6000 sq . foot. leased premises...
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