Jaipuria Commence of Management
- SMGT -I -
Apple's motto, " Believe Differently" can be described as concept the company really does very well by creating innovative products that continue to specify the world of computer system design. Different computer suppliers have attempted for decades to replicate the iconoclastic benefit of the Apple design. None have prevailed in the manner of Apple.
When ever Steve Careers assumed the post of CEO in 1998, he re-revolutionized the entire business. Apple introduced the iMac and iBook product lines for the more basic computer buyers and the PowerBook and G series computers for the advanced purchasers. Apple continues to move ahead in design with the creation of the ipod device digital music player and the iTunes Web site intended for the sale and download of music.
Among giant competitor firms, including IBM, Apple is around the forefront of any revolution of technology, developing music, photos, and movement.
вЂў Founded in 1976 by Steve Jobs and Steve Wozniak in A bunch of states. вЂў Intended for funding Wozniak sold his Hewlett Packard scientific calculator. вЂў Brought up a net start of $1300.
вЂў Apple sent the initial Apple I to enthusiasts.
вЂў Apple quickly attained $774, 500.
Apple ignited the personal computer system revolution in the 1970s with the Apple II and reinvented the individual computer inside the 1980s while using Macintosh. Apple is committed to bringing the finest personal processing experience to students, educators, creative experts and customers around the world through its ground breaking hardware, computer software and Internet offerings.
Apple Computer is usually committed to protecting the environment, health insurance and safety of our employees, customers and the global communities where we run. We know that by integrating sound environmental, health and security management methods into most aspects of our business, we could offer scientifically innovative products while saving and improving resources for foreseeable future generations. Apple strives to get continuous improvement in our environmental, health and basic safety management devices and in the environmental quality of our products, techniques and services.
вЂў Apple Inc. is a company that is vertically integrated, creating its own operating systems software and hardware, and selling the products through its own retail stores. вЂў To retain an advantage in the highly competitive pc and electronics markets, Apple's stated viewpoint is to maximize investments in r and d, as well as marketing and advertising to extend marketplace position. Online marketing strategy
вЂў Dedicated to bringing the greatest portable music device and mobile conversation experience for individuals of all ages. вЂў Innovative item designs and styles.
вЂў Adhere to client preferences in dimensions, capacity and weight. Target audience
вЂў Primary Target Market: Young adults and Youngsters to grow older 29. вЂў Secondary Marketplace: Adults age range 30+.
WHY IPODS STARTED TO BE ICONS?
Problems with other AUDIO playersвЂ¦..
Connection & division
Compleity of design and style, usage and battery life [pic]
[pic]storage capacity & portability
UNDERSTANDING BRAND IMAGE OF iPods
Before ipods there were MP3 FORMAT playersвЂ¦.. thenвЂ¦..
[pic] [pic] [pic] [pic]
Ipods started to be ICONS becauseвЂ¦вЂ¦вЂ¦
вЂў" this makes you happyвЂќ,
вЂў" typical Sony productвЂќ, " classic Apple productвЂќ, вЂўuser-friendly
вЂў" a picture thingвЂќ
вЂў" the iPodвЂќ not something like " Apple's new mp3-playerвЂќ.
iPod as being a cultural artifactвЂ¦.
вЂў Launch вЂ“November 10, 2001
вЂў Costing $399
вЂў 5 GbGigabyte
вЂў " IDIOTS COSTED OUR DEVICEвЂќ
вЂў Not really compatible...