Retail Advertising Project
Splash Fashion or Max Dealer
Dr . Maha Shedid
|Firas Haffar |006000299
1 . Intro:
1 . Background:
Splash Vogue and Max Retail will be owned by Landmark Group. The group was founded in 1973 being a single retail outlet in Bahrain and grew to be one of the biggest suppliers in the Middle East.
1 . Sprinkle Fashion:
Was funded in 1993 as being a store that sells the most up-to-date clothes vogue and accessories, for both equally man and ladies at a fair price. It's the largest vogue retailer in the GCC countries, and its broadening to Egypt and India also. Here is some Facts about the shop plus the awards won:
|Key Details |Awards Won | |В Established in 1993 |Winner from the Retail ME Awards 2006 for " Business Superiority of the Year" | |Largest fashion merchant in the GCC |Featured inside the " Top rated 40 Arab Brands" list in a Middle section East study conducted by simply | | |Forbes Arabia in August 2006 | |Total price tag floor space over 1 . three or more million sq . ft. |Gold awarded inside the вЂFashion & Art' category at the UAE Web Awards 2006 | |Core target market: Men, ladies and teens among |Winner of " Advertising campaign of the Year" at the Price tag ME Honours 2006 | |age 18-35 | | |80 little stores and 66 company stores |Voted runner-up for " Finest High Street Fashion Store" with the Grazia Central East | | |Style Awards 2007 | | |Rewarded First Rank being a Customs Crucial Partner in the Ready Made Garments Category in| | |2007 at the Lebanon Customs Stakeholder Event | | |Winner of " Marketing Campaign with the Year" with the Retail MYSELF Awards 2007 | | |Silver granted for www.splashfashions.com in the Fun category for best | | |website in the 2008 Syria Lynx Honours presented by the Cannes Lions International | | |Advertising Festival
2 . Greatest extent:
Max was founded in 2004 being a value vogue store aimed towards the relatives from men, women, kids, foot and home ware. They have seventy five stores in 8 countries including GCC, Jordan and India and planning to expand that number to 100 retail outlet by the end of 2009 also to enter penetrate the European market as well. And here a few facts about a store:
|Key Facts | |Established in 2004. | |75 stores spread throughout 8 countries | |The Largest Benefit Fashion Chain in the Middle East | |Products designed and developed exclusively for Max, by a huge team of | |in-house designers and buyers....
The Study was designed in sgizmo. com and printed to be filled up by persons.