A Conceptual Type of Corporate Meaning Development
R. Eric Reidenbach Donald L. Robin
FUZY: The conceptual model provided in this article states that corporations exhibit specificbehaviors that sign their authentic level of meaningful development. Consequently, the authors identify five levels of ethical development and discuss the dynamics that move corporations from one level to another. Examples of corporate tendencies which are indicative of certain stages of moral development can be found.
their particular level of moral development. Such a typology is useful for better understanding the dynamics that bring about ethical making decisions.
T h e function of corporate and business culture in moral
The meaningful development of a company is determined by the organizafon's traditions and, in reciprocal fashion, helps define that culture. In essence, it's the organization's traditions that undergoes moral creation. Among the variety of definitions of corporate lifestyle are those that focus on the shared beliefs and beliefs of organizational members (e. g., Sathe, 1985; Deal and Kennedy, 1982), specifically, beliefs with what works during an organization, and values about preferred end states plus the instrumental strategies used to reach them. Among the constellation of beliefs and values that comprise a great organization's traditions are those that speak to its beliefs and values with what is right and what is incorrect. This is the concentrate of the this article. The key sources to get cultural beliefs and beliefs are coming from (1) person organizational people, especially top management (e. g., Aussehen, 1983; Wiener, 1988), and (2) the reinforcing effect of the organization's success in problem solving and having objectives (e. g., Schwartz and Davis, 1981; Sathe, 1985). Central to this other source is the organization's choice of a quest from which the more specific targets and reward systems circulation. One quest of profit-making organizations can be economic. Yet , society, with increasing concern and correspondant pressures, is additionally demanding that they can achieve selected social desired goals. The ethical development of a corporation can be grouped according to
The new and continuing revelations concerning the ethical wrongdoing of corporate America include occasioned a studied study of the characteristics of ethical decision making in business. Several remarkable effors, particularly those by Trevino (1986) and Ferrell and Gresham (1985), have attempted to unit the moral decision making process in companies. The Trevino model relies heavily on the idea that a fundamental element of the honest decision making process involves the individual's stage of moral development interacting with, between other factors, the organization's tradition. It is this kind of complex fortification of person moral development and corporate lifestyle which leads towards the proposition that, just as people can be classified into a level of moral advancement, so too can easily organizations. Basically, corporations can be classified relating to
R. Eric Reidenbach is Teacher of Marketing and Director in the Centerfor Organization Development and Research with the University of Southern Mississippi. He provides written extensively on organization and marketingethics. Donald S. Robin, Professor of Business Ethics and Professor of Marketing at the College or university of The southern area of Mississippi, is definitely coauthor with R. Joshua Reidenbach of two recent books on business ethics with Prentice-Hall. He is a frequent lecturer on business ethics which is the author of severaIarticleson the subject.
. Journal ofBusiness Ethics 1O: 273--284, 1991. В© 1991 KluwerAcademic Publishers. Printed inside the Netherlands.
R. At the. Reidenbach and D. L. Robin Five stages consist of the style. Each stage is given a label relying on the types of behavior or businesses that are categorized within that stage. This produced the next classificatory schemata: the underhanded organization; the legalistic business; the responsive...
References: Cadbury, Sir Adrian: 1987, 'Ethical Managers Help to make Their Own Guidelines ', Harvard Business Review (SeptemberOctober), pp. 69-73. Cressey, D. 3rd there’s r. and C. A. Moore: 1983, 'Managerial Values and company Codes of Ethics ', California Administration Review 25(4) (Summer), pp. 53--77. Package, T. E. and A. A. Kennedy: 1982, CorporateCultures: The Rites and Rituals of Corporate and business Life, (Addison-Wesley, Reading, /VIA). Ferrell, Um. C. and L. Gresham: 1985, 'A Contingency Construction for Understanding Ethical Decision-Making in Marketing ', Diary ofMarketing (Summer) pp. 87-96. Gatewood, E. and A. B. Carroll: 1981, ВўFhe Anatomy of Corporate Sociable Response: The Rely, Firestone 500, and Pinto Cases ', BusinessHorizons 24 (September-October), pp. 9-16. General Dynamics Ethics Applications, published simply by General Mechanics. Hoffman, W. M.: 1984, 'The Ford Pinto ', in BusinessEthics, W. Meters. Hoffman and j. Generators Moore (McGraw-Hill Book, Company., New York), p. 419. Hoffman, T. M.: 1986, 'Developing the Ethical Corporadon ', BusinessInsights (Fall), pp. 10-- 12-15. Kohlberg, L.: 1964, 'Development of Moral Personality and
Centerfor Business Expansion and Research, University of Southern Missippi, Hattiesberg, MS 39406-5094, U. S. A. Department of Marketing, University of Southern Mississippi, Hattiesberg, MS 39406-5094, U. S. A.