Writing Copy That Markets – What’s The Big Key?

When someone buys something, what they are actually buying is the benefit for owning that product.

A girl buys a surprise to commemorate a birthday or exhibit a many thanks… but deep down she desires to end up being generous, thoughtful and remembered. A guy buys a new group of clubs – his old set could be a little exhausted, true… but he’s actually hoping this new collection will knock strokes off his video game and boost his prestige at the ...

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